Saturday, December 11, 2010

The Crossfire Commercial is the Most Adrelaline Fueled Commercial Ever

Excellent usage of taco bell sauce
CROSSFIRE!
The year is 1992.  As I write this I can bearly sit still. That's how fired-up the cross fire commercial has gotten me. What a brilliant marketing strategy. Get two prepubescent boys to square off in an arena with fire and lighting shooting everywhere. Dress these kids in leather, bandanas and fingerless gloves. Get a catchy, dramatic, song that showcases the name of the product.  Boom.  Every kid around the country wants the crossfire game.

The commercial features gunfire sound effects, showcases the game from bird's eye view as metal balls zing from side to side knocking their respective targets ever closer to victory.


But there's more on the line.

This is a game of life and death people.  This is crossfire where the loser will be banished from the arena following defeat. The focus and intensity of the two young men is nothing short of commercial acting gold (if there exists such a monumental achievement).

Is there a better expression of victory and exuberance than the young man at the end?

(Fistpump) "Yeah!"  (Double Fistpump) "YEAH!"

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